Leader Cycle's spectacular growth is evident from its vast dealer network spread over 200 cities & its tag as the best-selling bicycle brand on all-powerful e-Commerce platforms.
The company commenced its journey at Ludhiana around two decades ago in the name of Jindal Fine industries. With a modest beginning as manufacturers of small bicycle components in 1977 – Jindals, very soon diversified into the production of a vast range of bicycles under the Brand name Leader Cycles working under the sole principle of customer satisfaction. They stand out from the rest for their high-quality bicycles considering all spheres of activities and for their zero-defect end product made available for their valued customers.
Overview of the Company
The company commenced its journey in Ludhiana around two decades ago in the name of Jindal Fine Industries. With a modest beginning as manufacturers of small bicycle components in 1977 – Jindals very soon diversified into producing a vast range of bicycles under the Brand name Leader Cycles, working under the sole principle of customer satisfaction. They stand out from the rest for their high-quality bicycles considering all spheres of activities and for their zero-defect end product made available for their valued customers.
The primary factor that led to the continued exponential growth of the company is its group's dedication, practical usage of the skills of professionals, continuous engineering innovations and the group's fascinating work culture. Leader Cycles, as it stands today, is a professional enterprise with modern management thinking, advanced technology, a committed workforce, the right global connections and a positive attitude that sets the company apart as a leader. All of the group's manufacturing units are equipped with the most sophisticated & ultra-modern precious engineered instrumentations that assure quality production, thus meeting the customers' stringent specifications. At present, they are among the top bicycle manufacturers who govern domestic as well as overseas segments.
Leader Cycles product range and market
Leader Cycles, as synonymous with their name, is a leader in the field. They are among the few companies with in-house manufacturing with ISO 9001:2015 Certification and the necessary ISI license from the Bureau of Indian Standards. Aman Jindal, an alumnus of the prestigious Sri Ram College of Commerce working as the Business Head at Leader Cycles, said, "We are continuously modernizing our production processes with the help of the latest technology and equipment to provide a variety of quality products at the best prices. We have recently launched a range of electric cycles, a new category in the bicycle industry, and have received an excellent response."
He added, "Our products are value-for-money, and to build trust about our quality, all our products come with lifetime frame warranty. We have fully automated manufacturing processes, including a disc paint plant with a phosphating line, ensuring bicycles' topmost paint quality".
The Brand's major attractions include its extensive range of bicycles for all age groups ranging from kids cycle to MTB range including geared, non-geared, electric, hybrid, and road bikes.
Leader Cycle's spectacular growth is evident from their 2100 dealer network spread across 200+ cities and their popular tag as the best selling bicycle brand on all significant e-Commerce Marketplaces in India. The firm is now planning to expand in European and American markets also.